Thank you for visiting Zeigler Auto Group, your preferred dealership serving Wisconsin, Illinois, Michigan, and Indiana. With over 78 franchises at 35 dealerships, you're sure to find just what you are looking for -- whether it's new, certified pre-owned or used, we have you covered!


Shop from our new, Certified Pre-owned, and used inventory now from the comfort of your home. We also offer a variety of new and used specials for your convenience. Once you're ready for a test drive, stop in and see one of our friendly sales team members or give us a call to schedule your test drive.


About Zeigler Auto Group

Zeigler Automotive Group is one of the largest privately-owned dealer groups in the U.S. with 78 franchises across 35 locations in Wisconsin, Illinois, Indiana, and Michigan. Vehicle brands represented include all of the domestic and the majority of the imported manufacturers.


Besides its extensive automotive portfolio, the organization owns and operates Zeigler Motorsports, an 85,000-square-foot motorsports dealership and action park, offering 19 different powersports brands, plus its own onsite restaurant: Trak Houz Bar & Grill. Additionally, Zeigler Motorsports houses the Elevate Leadership & Team Building Academy, an executive training company.


The Kalamazoo-based dealer group also owns and operates Zeigler Pre-Owned of Chicago, three Byrider franchises, three finance companies, several insurance firms, and a leasing firm.


Founded in 1975, the organization employs over 2,300 people, ranking among the top 1% of automotive dealers in the nation with estimated annual sales of $2.2 billion for 2022. The family-owned and operated company is well known for its commitment to both customer service and employee satisfaction. Zeigler is regularly recognized as one of the Best and Brightest Companies to Work for in the Nation, also earning similar accolades in Wisconsin, Chicago, and Michigan. Besides these prestigious accolades, Zeigler is also one of Glassdoor's 100 Best Places to Work in the U.S. for 2023, and among Glassdoor's top 10 U.S. companies for work-life balance.






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Quick Facts

Founded:             1975 in Lowell, Michigan
Headquarters:     Kalamazoo, Michigan
Locations:           35 Dealers in 4 States
Franchises:         78
Employees:         2,200+
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